2025 Exhibitor Kit

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Table of Contents

General Information

Show Management

Marketplace Events
2000 Auburn Dr. Ste 200
Beachwood, OH 44122
Tel: 612-225-2334

Dan deJaeger, Show Manager
Email: dand@mpeshows.com
Tel: 651-373-6884

Show Venue

U.S. Bank Stadium
900 S. 5th St.
Minneapolis, MN 55415
General Line: 612-777-8700
Utilities Questions: 612-777-8741

Electricity, Water, Phone and Internet are ordered through U.S. Bank Stadium (see Utilities)

Decorator

Fern Expo
Jessica Mulheron
jmulheron@fernexpo.com
Tel: 800.774.1251x1

Carpet and table rental, shipping services, and other booth services are ordered through Fern Expo Services (see Decorator Services)

2025 Show Hours

Exhibitors enter through the NW Legacy gates or the skyway connection from the parking ramp on Chicago Ave/3rd St. Exhibitors may enter the show one hour prior to show open each day.

Will Call and Exhibitor Check-in: On Show Days, there will be a welcome office for Will Call and Exhibitor Badge pick up, located just inside the entrance.

Show Office: Show Management will maintain a show office during all hours of move in, show days, and move out.  This office is located just off the field through the loading dock entrance on the east side of the field in the Warm-Up Room (directly across from the Vikings locker room). Phone number is 612-777-8881. 

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EXHIBITOR FORMS & IMPORTANT INFORMATION

Forms (click link below to open form and for more information)

• Certificate of Compliance Form /ST19 - REQUIRED BY ALL EXHIBITORS  
  • All exhibitors selling retail MUST have a Minnesota Sales Tax Identification Number.  If you have questions before you are able to complete the ST19 Certificate of Compliance Form, contact the Dept. of Revenue at 651-282-5225 with your questions or to register.  Additional assistance is available at 651-296-6181.  www.revenue.state.mn.us
  • Even if you are NOT selling, the form is required by the Revenue Department for their records. You will be able to mark your status accordingly.
• U.S. Bank Stadium Exhibitor Rules and Guidelines - PLEASE READ 
• Food and Beverage vendors/sampling - PLEASE READ 
• Drawings and Giveaways - Drawings must be pre-approved by show management and be completed before show closing.
• Sign Order Form - only needed if you want your standard 7"x44" booth sign to read differently than what is on your booth space contract.

Dates & Deadlines:

• final payments are due no later than January 15, 2025. Penalties for non-payment include loss of space and monies paid for the space.
• Operator Certificate of Compliance (linked above) is due from EVERY exhibitor by Thursday, January 30, 2025.
• Discounted rate deadlines for Decorator Services: January 7, 2025.
• Advanced shipping to Fern Expo (ordered and paid in advance) dates January 2 - 20, 2025.
• Shipping to show site (through Fern Expo) dates January 28 - 30, 2025.
• Discounted rate deadlines for Electric through US Bank Stadium: January 27, 2025.
• Food and Beverage permits must be completed with the health department by January 17, 2025. 

Rules for all participants:

Smoking
Smoking in any form is prohibited in U.S. Bank Stadium. Anyone caught smoking in U.S. Bank Stadium by the Fire Inspector will be tagged and removed from the facility for the day.

Alcohol
No alcohol may be consumed on show site other than during designated times and locations and/or on posted signage by the venue management. Alcohol consumption is strictly forbidden during al move-in and move-out hours. Additionally, the use or distribution of illegal drugs is strictly forbidden. Any persons, including exhibitors, service provider, employees, attendees, or anyone else working at or attending the show that does not comply with this policy will be removed from the show and credentials (where applicable) revoked.

Animals/Pets
Animals/pets are not permitted in the U.S. Bank Stadium without express prior approval of Show Management and U.S. Bank Stadium management, including move-in and move-out. Exceptions are always made for seeing-eye dogs.

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Booth Guidelines, Regulations, and Tips

Our top priority is to produce a quality event. Two important aspects to doing this are maintaining the visual integrity of the show and creating an atmosphere where all exhibitors can do business. The following Rules and Regulations help us to maintain these aspects.

Booth Design and Construction

Drape and Height

• Booth rental comes with 8’ high back drape and (2) two 3’ high side drape, one for each side of the booth (all draping is black).
• Nothing is to be pinned or stapled to drape – “S” hooks are available through Fern.
• Exhibit tables, stands, displays, etc. may extend forward all 10’ from the rear drape at 8’ in height.  The outward facing sides of your exhibit must be finished and may not contain any marketing.
• There is one common back drape shared by exhibitors on either side of the drape. Exhibitors must remain on their own side of the drape. Your carpet, bracing, etc. may not extend into the exhibit space behind you.
• No part of your exhibit or product may extend into the exhibit next to you.

Signage

• Booth rental comes with (1) one identification sign (7” x 44”) that includes your company name and booth number. 
• All additional signage must be professionally made. Hand-written signs are NOT allowed. 
• Signage cannot be attached to any of the U.S. Bank Stadium walls, pillars, etc. 
• Signage cannot be above 8’ in height in a space less than 20’ x 20’.
  • Signs above 8’ in height may include company name and logo; they may not be used to advertise products and services.
  • If signage requires hanging, please contact Fern.  Cost to hang signage is the responsibility of the Exhibitor.
• The use of tents must be approved prior to the show by Show Management.
• Overhead inflatable signs are not permitted.
• If you would like your sign to be read differently than what it listed on your space agreement, fill out the Sign Order Form in the forms section of the packet.

Flooring

All booths in the show MUST have floor covering (carpet preferred).  No exceptions will be made.  Permanent carpet tape is not allowed.  Exhibitors may provide their own floor covering or it can be rented from Fern.  The field/turf will be covered with plastic square interlocking flooring which can withstand semi-loads. 

Tables

Professionally skirted tables with floor-length skirting that is pleated or gathered. No paper or plastic. Fine furniture is acceptable without skirting. Card tables and old metal folding chairs detract from your booth and from the Show. Nice furnishings improve your business image and your exhibit.

Staffing

It is required that exhibitors have a staff member in their space at all times during the show. Show Management does not assume any responsibility for losses.

Misc.

Materials such as table draping, cut trees, wood chips and mulch used in the construction of displays must be fire resistant. All tables must be professionally skirted; i.e., skirting that is pleated or shirred and of floor length (no paper or sheets or tablecloths).  The only exception is fine, designer furniture or tables requiring wiping selling food or beverages.

Credits

If an additional firm is assisting with your displays, signs, etc. and you would like to give them credit/recognition, you may display one (1) professionally made sign within your booth ONLY if they are an exhibitor at the show.  Signage may not exceed 7”x11”. If your assisting firm is NOT an exhibitor in the show, call Marketplace Events regarding how they can be identified.  If they have NOT leased space from us for the show, they cannot distribute literature in any way inside the facility.

Demonstrations/Distribution

• Displays, demonstrations or distribution of materials are not permitted outside of Exhibitor’s booth(s).
• The use of microphones is NOT permitted on the show floor unless approved by Show Management.
• Small sound amplification systems for captive-audience demos may be used, but the sound must be inoffensive to neighboring exhibitors.
• Advertisement, exhibit or promotion may include prices but cannot include price comparisons with competitive products.
• No stickers, pressure adhesive, etc. can be used or given away by exhibitors
• Balloons including Helium-filled balloons are NOT allowed.
• No food (including popcorn) or beverages may be distributed by exhibitors inside the U.S. Bank Stadium unless approved by Marketplace Events.

Materials subject to license or restriction

The playing, performing or other use of any copyrighted music in television or radio transmission, videotape, audio-visual material, or any other work, whether live or recorded, by exhibitor or its agents, representatives or employees is expressly prohibited. Exhibitor agrees to indemnify the U.S. Bank Stadium and Marketplace Events (and their respective officers, directors, owners, employees, insurers, agents, representatives, and assigns) against any and all claims and costs of defense, or fees paid by Marketplace Events to ASCAP or BMI, arising from any unauthorized use of any work by exhibitor or any of its agents, representatives or employees.

Outside Contractors

Any independent contractor/display house which contracts to assemble and/or dismantle an exhibit at the Show must notify Fern Expo of the exhibiting company's name and booth number, in writing, at least 30 days prior to the first day of move-in. The display house must also provide a certificate of insurance to Fern at the time the letter is sent and also to Show Management.

Subletting of Exhibit Space

Exhibitors are NOT permitted to sublet their space to another company or product without prior written permission from Show Management.  Violators will be removed from the show.

BOOTH AWARDS & TIPS!

Each year, the Minneapolis Home + Remodeling Show awards five exhibitors, each in a different category, for standing out from their competition and peers. The categories for the booth awards are listed below, accompanied by the criteria our panel of judges look for when selecting the winning booth and company. We value all of the hard work our exhibitors put in to create their displays and design their spaces and award those who go above and beyond to put their best foot forward.

Things we look for:
• Meeting basic booth standards/expectations – height, signage, flooring, layout, etc.
• Full floor covering (no subfloor, concrete exposed) and quality of floor covering 
• Hard wall display (not mandatory but helps in the presentation of a professional display)
• Signage and signage quality
• No exposed studs or wiring (inside and outside booth)
• Paint and paint quality – taking the time to edge, tape seams, make the paint job look professional
• Wall quality – no visible damage
• Creativity and thought evident in booth design

NOTICE

Marketplace Events (MPE) does not permit political candidates, political parties, or other groups promoting issues or ballot initiatives to participate as exhibitors or sponsors. In addition, the display or sale of any products or services, including the dissemination of informational material, that is political/partisan in nature or that can be interpreted to promote, incite, or glorify hatred, violence, racial, sexual, or religious intolerance, are prohibited. MPE maintains these policies to ensure a welcoming environment for all attendees and exhibitors.

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decorator services

Fern Expo Services is the official show decorator. They are responsible for:

• Furniture rental (tables, chairs, etc.)
• Sign/Banner orders
• Carpet rentals
• Draping
• Display set-up assistance services
• Forklift services (see details linked below)
• Advanced shipping services (see details linked below)

Fern Expo
Jessica Mulheron
jmulheron@fernexpo.com
800.774.1251 x1

Show Orders: https://www.fernoneview.com/login

Starting in early December, Fern Expo will send all booked exhibitors an email that will provide you with a direct link to the OneView ordering system. Fern is updated weekly with newly booked exhibitor information. If you are fully booked in the show and have not received a link, check spam filter prior to contacting Fern Expo. 

Advance Pricing deadline for 2025 is January 7, 2025

Forklift Services and Show Site Shipping - CLICK HERE for full details

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electricity, internet/phone, and other services

Electricity and other Utilities Services will be ordered through U.S. Bank Stadium

Electrical, Internet/Phone Line, Facility and Operations Orders: 2025 ORDER LINK coming soon!

Contact Information:
Email: exhibitor.services@usbankstadium.com
Phone: 612-777-8770

Completing Order of Service Request

The following information will need to be included in the email request for services. Please submit orders to exhibitor.services@usbankstadium.com. Once a request has been accepted and processed, an email for payment will be sent from Authorize.net. Once the email is received, please follow the prompted steps to fill out credit card information and complete payment to confirm services requested. All payments will be accompanied by a 3% service charge.

Information for Service Request

• Completed service order form
• Information required for payment
• Full Name
• Booth Name and Booth Number
• Email address for Authorize.net (payment) link

To qualify for the advance order rate: email requests with all necessary information and payment must be submitted to exhibitor.services@usbankstadium.com by January 27, 2025

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Fire Regulations and Safety; Security

Fire Regulations:

Show Management Regulations:
Material used in exhibits must be fire resistant and is subject to inspection by the Minneapolis Fire Department.
If you have any questions on this, call the Minneapolis Fire Prevention Bureau (612) 673-2546.

Precautions must be taken to prevent the general public from coming in contact with anything that may cause burn or injury. Any product hot to the touch must be placed at the back of your booth, away from the aisle. For those with bulk 20'x20' peninsulas, islands or larger, these products must be positioned in the middle/center area of your space, again, as far away from the aisle(s) as possible. Warning signs must be placed prominently on all such surfaces, horizontal and perpendicular.

U.S. Bank Stadium Regulations and Open Flame Permit Information - CLICK HERE

Security:

Exhibitors are responsible for their own booth security.  Security guards will be on duty 24-hours a day throughout move-in, show days and move-out.  They are there to safeguard your interests.  Please extend them your fullest cooperation and courtesy in the performance of their duties.

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FOOD & BEVERAGE PERMIT PROCEDURES

New Exhibitors not yet booked must review the US Bank Stadium's food policies with Show Manager Dan DeJaeger prior to booking.  Please contact Dan at DanD@mpeshows.com.

Exhibitors in the show who are dispensing food and/or beverages must obtain a Short-Term Food Permit or provide license number for Seasonal or Mobile licenses already on file. 

Home & Remodeling Show - Food Sales and Sampling Vendors - Details CLICK HERE

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INSURANCE

The insurance clause is #5 on the Terms and Conditions page of all booth space contracts. For easy reference, exhibitors are required to have:

• Comprehensive General Liability and All Risk Property Insurance
• Coverage must be from the start of move-in to the end of move-out
• Coverage of at least $1,000,000 for each separate occurrence
• Name Marketplace Events LLC and the venue as additional insured
• Provide a copy of the certificate of insurance to MPE upon request

Our shows have all been set up so exhibitors can apply using this link, at Risk-Strategies, Inc. (formerly was Buttine Insurance)

• Exhibitors will have to pick the show from a drop-down list that includes shows other than just those run by MPE.
• Marketplace Events is not selling this insurance and does not profit from it in any way. This is simply a resource for those exhibitors who don't already have the required insurance coverage per their contracts. They do not have to purchase this.

If you have more questions about this insurance you can contact:
Kendra Reilly Monahan 
212.867.3642 
kmonahan@risk-strategies.com

Additional Insurance Information:

Marketplace Events, the Minneapolis Home + Remodeling Show and/or the U.S. Bank Stadium will NOT be responsible for injury to persons nor the loss or damage of products, exhibits, equipment or decorations by fire, accident, theft, or any other cause while in the show building or its environs. As agreed in the contract, exhibitors agree to indemnity and hold harmless Show Management and the U.S. Bank Stadium against any and all complaints, suits, or liabilities arising out of acts of the exhibitor or his/her representatives, or out of acts within the exhibitor's booth area. Verify with your insurance company if you're uncertain about your coverage. Exhibitors are responsible for damage they cause to the U.S. Bank Stadium including walls and floors and for labor charges to remove stains or adhesives from the walls or floors. Exhibitors will be billed for such damage with the dollar amount of the damage determined by the U.S. Bank Stadium.

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Move-In and Move-Out Information

Exhibitors must adhere to the schedule to make the move-in process as efficient as possible.  Any requested exceptions must be reviewed by show management and approved in advance.

2025 Move-In Map - CLICK HERE for a PDF to expand, download, print

FIELD LEVEL:

STADIUM/MOVE IN AND OUT DETAILS

SE field Tunnel Entrance: 15' high x 19' wide

Dock Entrance: 15' high x 26' wide

Concourse Doors: 5' wide and 6'8" tall

LOADING DOCK ADDRESS

1005 4th St S
Minneapolis, MN 55415

For any exhibitors using the Loading Dock for move-in and move-out, use the address above in your GPS

The Loading Dock has a single lane ramp entrance and single lane ramp exit. The entrance is on S 4th Street (address above). Once on Chicago Avenue, take a right onto 4th Street and stop at the Security Gate at the Loading Dock entrance. Security will confirm access by company name and booth number, which will be required for entry. You will then be able to drive onto the field and unload your vehicle. Once all products are out of your vehicle, please move the vehicle immediately, park and return to complete your setup.

Loading Dock map and more directions CLICK HERE

All vehicles must be off the field by 2pm on Thursday for carpet placement.

Concourse Booths will be able to enter by the Plaza (Wed-Thurs only) by driving onto the Plaza directly from Chicago and 6th, and enter the building from the Legacy Gates.  Once your vehicle is unloaded, remove and park the vehicle and return to the building to complete your setup.

2025 Move-Out Map - CLICK HERE for a PDF to expand, download, print

• All booths MUST remain up and fully staffed until show close on Sunday, February 2nd at 5:00pm or will be subject to fines.
• Exhibits not removed by 2:00pm on Monday, February 3rd will be subject to removal and a cleaning fee. Marketplace Events is not responsible for any materials or displays that are left at the building.
• Early move out is strictly prohibited, and NO EXHIBITS can be removed during show hours.
• Loading Dock and Legacy Gates (for hand carry only) are available for move out.

Sunday, February 2:

FIELD LEVEL:

Sunday, February 2: 5:01pm – 6:00pm
Carpet and electrical taken up only.  Exhibitors are encouraged to start taking down their booths and/or hand carry out of the Legacy Gates.  No vehicles will be allowed in until a path has been cleared. 
 
Sunday, February 2: 6:00 p.m. – 7:30 p.m.  
Red Zone Move-out.  All other exhibitors are encouraged to start tearing down.  Exhibitors can use Legacy to hand carry, but Red Zone will be the only exhibitors allowed to use the dock during this time. 

Sunday, February 2: 7:30 p.m. – 10:00 p.m. 
Green Zone Move-out.  All other exhibitors are encouraged to start tearing down.  Exhibitors can use Legacy to hand carry, but Green Zone will be the only exhibitors allowed to use the dock during this time. 

 CONCOURSE 

 Sunday, February 2: 5:01 p.m. – 6:00 p.m. 
Carpet and electrical taken up only.  Exhibitors are encouraged to start taking down their booths and/or hand carry out of the Legacy Gates.  No vehicles will be allowed in until a path has been cleared. 
 
Sunday, February 2: 6:00 p.m. – 10:00 p.m.

Red Zone Move-out.  All other exhibitors are encouraged to start tearing down.  Exhibitors can use Legacy to hand carry, but Red Zone will be the only exhibitors allowed to use the dock during this time. 

 *Concourse exhibitors can also have until 2pm on Monday, February 3rd to move out.  

Monday, February 3:

FIELD LEVEL

Monday, February 3: 7:00 a.m. – 9:00 a.m.

Green Zone Move-out continued.  All other exhibitors are encouraged to continue to tear down.  Exhibitors can use Legacy Gates to hand carry, but Green Zone will be the only exhibitors allowed to use the dock during this time. 

 Monday, February 3: 9:00 a.m. – 10:30 a.m.

Blue Move-out continued.  All other exhibitors are encouraged to continue to tear down.  Exhibitors can use Legacy Gates to hand carry, but Blue Zone will be the only exhibitors allowed to use the dock during this time. 

Monday, February 3: 10:30 a.m. -2:00pm 

OPEN TO ALL EXHIBITORS 

CONCOURSE 

Monday, February 3: 7:00 a.m. – 2:00pm 

OPEN TO ALL EXHIBITORS 

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ENHANCE YOUR COMPANY’S ONLINE EXHIBITOR LISTING

Your basic listing will be uploaded to the website when you book your booth. Within 24 hours you will receive an automated email to enhance your listing. This link can be used multiple times and you can make updates and changes to your listing until ONE day after the show commences. If you have any questions regarding the online exhibitor listing or do not receive the link, please email our digital support rep, JenK@mpeshows.com.

Need help with your listing? Read the FAQs.

Learn more about the benefits of creating your enhanced listing.
Go from basic to ENHANCED!

Introducing the QR Code!

A new way to accelerate leads generated onsite at the show. A floor decal with a unique QR Code will be placed in front of your booth.

Learn More...

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SOCIAL MEDIA
#LetsGetSocial

Share your show pics or your home reno projects with us.

Hashtags: #MPLSHomeShow #MPLSHomeRemodelingShow

In efforts to protect potential joint customers from fraudulent events and scammers, we request that you do not create your own Facebook Event. This helps us manage ticket sales for the event, and ensures that our team are available to support both exhibitors and potential attendees with any questions, comments, or concerns that they have. Please feel free to reach out to your show manager or show marketing manager with your companies’ Facebook page and we can add you as a co-host to the official event.

2025 Facebook Event coming later in the season

Click Here for the Social Media Marketing Kit

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Exhibitor Badges

Booth attendants must have and wear Exhibitor Badges at all times for admission to the show.  Badges are available during move in at the Show Office located in the tunnel on Field Level. Badges will also be available on show days at the Will Call/Welcome Area on the Concourse level next to the show entrance.

Exhibitors will receive ten (10) badges. Badges that need to be shared among staff can be left at the Will Call /Welcome Center.

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Complimentary tickets

Complimentary Exhibitor Tickets (aka Admission Passes) are distributed electronically. Each exhibitor will receive 10 complimentary tickets. There will be an email link to your unique digital ticket distribution portal sent out to each exhibitor.  These links are expected to go out approximately 6 weeks prior to show open.

Upon request, in lieu of digital tickets, paper tickets can be placed for you at the Will Call under your company name.

Tickets to the show make great gifts and give you a reason to reconnect with clients, suppliers, vendors, partners and prospects to help them get started on their home and renovation projects. Here are a few ideas on how other companies have distributed tickets across our shows: 

• Give away tickets on social media – use these tickets to help build your likes and increase engagement on your social media channels. Offer two complimentary tickets to the first 10 people to post on why they need to attend the Home Show this year. Tag a friend and receive a four pack! 
  
• Get in touch with past customers – thank previous customers for their business and mail them complimentary tickets or send an email to customers to respond if they would like complimentary tickets (remind them to come visit your booth when they are at the show). Call top customers and offer to leave the complimentary tickets at will call for them.  
• In Store – offer tickets to customers, for example, who spend $100 or more and get two free tickets to the show! 
• Give tickets away at your location or service calls – offer complimentary tickets with purchase or as a leave behind when at their home. 

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PARKING

There is NO reserved parking at U.S. Bank Stadium. There are several options for parking around U.S. Bank Stadium with over 20,000 parking spaces from the venue and Hennepin Avenue, all within a 20 minute or less walk.  

U.S. Bank Stadium has published some parking information on their website HERE

The closest parking options are below:

Mills Fleet Farm Ramp
740 4th Street
Minneapolis, MN 55415

Central Parking
300 Chicago Ave.
Minneapolis, MN 55415

Impark Lot
247 Chicago Ave.
Minneapolis, MN 55415

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SHOW HOTEL

Hilton Minneapolis
1001 Marquette Ave S
Minneapolis, MN 55403
888-933-5363

2025 Show Hotel room block link coming later in the season

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SCAM WARNING

There have been a number of spam emails offering our attendee lists. These are scams and the senders are unauthorized to use the Marketplace Events’ name. These scammers are attempting to receive monies from exhibiting companies without providing anything in return. These emails are not approved by Marketplace Events, and Marketplace Events would never ask for bank information or other sensitive information over email.  

CLICK HERE for more information.

As per our privacy policy, Marketplace Events is a permission-based email sender. We do not share, rent, or sell any email lists. 

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Contact the Show Team

Dan DeJaeger, Show Manager
DanD@mpeshows.com  651.373.6884

Bruce Evans, Show Manager
BruceE@mpeshows.com  612.209.4593

Kristin Nelson, Sr. Exhibit Sales Consultant - (#, A-L)
KristinN@mpeshows.com 612.225.2331

Danielle Smith, Sr. Exhibit Sales Consultant - (M-Z)
DanielleS@mpeshows.com 612.225.2333

Autumn Pennington, Show Coordinator 
AutumnP@mpeshows.com 612.225.2334

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